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Privacy Policy

Last Updated: 02 Nov 2025

Welcome to Urban Attyr (“we”, “our”, “us”). These Terms and Conditions (“Terms”) govern your access to and use of our mobile application, website, and related services (collectively, the “App”).
By downloading, installing, or using the App, you (“you”, “user”) agree to these Terms. If you do not agree, please do not use the App.

1. Information We Collect

We collect the following categories of information:

1.1 Information You Provide

When you register or use our App, you may provide:

  • Personal details: name, email address, phone number, date of birth, gender.

  • User Preference: style and activity preference.

  • Optional location data: city, country, or GPS-based information (if you enable location services).

  • Clothing details and images: photos of wardrobe items, item descriptions, categories (e.g., top wear, bottom wear, footwear, etc.).

  • Subscription and payment information: when you purchase premium features (processed via third-party payment platforms such as Google Play or Apple App Store — we do not store your full payment details).

1.2 Automatically Collected Information

When you use the App, we may automatically collect:

  • Device information (model, operating system, app version);

  • IP address and general geolocation;

  • Log data (app usage, crashes, performance data);

  • App token or similar tracking technologies (for analytics and user experience improvements).

1.3 AI Processing Information

When you upload images or data for outfit recommendations:

  • Your images and wardrobe data are temporarily processed by our AI models to analyze clothing types, styles, and colors;

  • Processed data may be stored to improve your personal recommendations or to enhance AI accuracy (aggregated and anonymized where possible).

2. How We Use Your Information

We use your information to:

  1. Provide, personalize, and improve the App’s services and AI recommendations;

  2. Manage your account and deliver customer support;

  3. Send notifications, updates, and promotional messages (you can opt out anytime);

  4. Process payments and manage subscriptions;

  5. Conduct analytics and research to enhance user experience and AI accuracy;

  6. Comply with legal obligations and prevent fraud or misuse.

3. AI and Automated Processing

Our AI technology analyzes the wardrobe images and data you upload to:

  • Identify clothing types and colors;

  • Suggest outfit combinations and daily outfit ideas;

  • Generate style insights and wardrobe summaries.

AI suggestions are automated and based on your wardrobe data, preferences, and optional location (for weather-based recommendations).
You retain full control over whether to use or ignore AI-generated suggestions.

4. How We Share Your Information

We do not sell or rent your personal information.
We may share your data with:

  • Service Providers: for hosting, analytics, payment processing, or cloud storage;

  • AI Processing Partners: who help analyze images and generate outfit recommendations under strict data protection agreements;

  • Legal Authorities: if required by law or to protect our rights and other users.

All third parties are required to comply with this Privacy Policy and applicable privacy laws.

5. Data Retention

We retain your personal data only as long as necessary to:

  • Provide and improve our services;

  • Comply with legal obligations;

  • Resolve disputes.

If you delete your account, your identifiable data (including images) will be permanently deleted within 30 days, unless retention is required by law or for legitimate business reasons (e.g., security logs).

6. Data Security

We use reasonable technical and organizational measures to protect your information, including:

  • Encryption of sensitive data in transit and at rest;

  • Access controls and authentication;

  • Regular system security reviews.

However, no system is completely secure. You use the App at your own risk.

7. Your Rights

Depending on your jurisdiction, you may have the following rights:

  • Access, correct, or delete your data;

  • Withdraw consent for optional processing (e.g., location access);

  • Request a copy of your data (data portability);

  • Object to automated decision-making.

To exercise these rights, contact us at support@urbanattyr.com.

8. Children’s Privacy

The App is not intended for children under 13 years old (or the minimum age required in your country).
We do not knowingly collect personal information from minors. If you believe a child has provided personal data, please contact us for deletion.

9. International Data Transfers

Your data may be transferred and processed in countries other than your own.
We ensure such transfers comply with applicable data protection laws through standard contractual clauses or equivalent legal safeguards.

10. Third-Party Services

Our App may include links or integrations with third-party services (e.g., Google, Apple, Meta, payment gateways, analytics tools).
These third parties operate under their own privacy policies, and we are not responsible for their practices.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted in the App or on our website with a new “Last Updated” date.
Continued use after any changes constitutes acceptance of the revised Privacy Policy.

12. Contact Us

If you have any questions or concerns regarding this Privacy Policy or our data practices, please contact us at:

Urban Attyr
Email: support@urbanattyr.com
Country: India